by Chris Micklos | Jan 12, 2016 | Online Strategy, Content, Creatives
MYTH: There are very few ways to reach, recruit, and engage association members online; and you can reach only a tiny fraction of your stakeholders that way, compared to traditional avenues like a hard-copy newsletter, snail mail, etc. FACT: The ability to reach,...
by Chris Micklos | Aug 25, 2015 | Advocacy & Activism
Speed, ingenuity, and decisiveness are integral components to the success of any association, advocacy group, or other member-based organization. There are a hundred clichés that tell this story—ever heard of “paralysis by analysis”?—but the bottom line is this: when...
by Chris Micklos | Jul 23, 2015 | Online Strategy, Content, Creatives
What’s that about not seeing the forest for the trees? When it comes to utilizing Web metrics for an association, advocacy group, or other member-based organization, the available options and interpretations can be confusing, intimidating, and downright...
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