Engage!
Visuality's blog on associations and onlineReach, Recruit & Engage Association Members Online!
The ability to reach, recruit, and engage association members online–or, in other words, through your connected online community–is becoming more efficient and effective every day, and the wide range of tools and tactics at your disposal means that you can radically improve your member engagement program.
Association Decision Making: MacGyver or MacGruber?
Is your association decision making more MacGyver or MacGruber? Too many times in the nearly 20 years of working with associations, advocacy groups, and other member-based associations, I have seen MacGruber-ish tendencies derail an organization’s agenda, near-term goals, and best-laid plans. Hand-writing over budget. Squabbling over message. Letting the proverbial perfect get in the way of the simply good enough. While the clock was ticking, they were frozen by indecisiveness and indecision…and the bomb exploded. There are some simple tips to help your association overcome its MacGruber tendencies and be the MacGyver your members deserve.
Where’s Waldo… At ASAE 2015?
My kids have no idea who Waldo is. But I sure remember him. I also remember the headache I’d get after five minutes of searching for his little red-and-white scarf and cap in a sea of tiny faces. Oftentimes, I’d give up, leaving poor Waldo...
Evaluating Your Association’s Branding Efforts
When we first started working with associations on branding and developing branded material and media, we came up with an approach that many found (and still find) useful. It has helped our clients organize their thinking around the evaluation of their current...
Association Web Metrics Matter
When it comes to utilizing Web metrics for an association, advocacy group, or other member-based organization, the available options and interpretations can be confusing, intimidating, and downright overwhelming. Don’t be intimated…or fooled. Your association Web metrics matter.
Membership Lessons from The Martian
The Martian is a major motion picture being released in October, 2015. It stars Matt Damon and Jessica Chastain, among other great actors in a stellar ensemble cast. Before that, The Martian became a New York Times best-selling novel for...
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