Engage!Visuality's blog on associations and online
The ability to reach, recruit, and engage association members online–or, in other words, through your connected online community–is becoming more efficient and effective every day, and the wide range of tools and tactics at your disposal means that you can radically improve your member engagement program.
Is your association decision making more MacGyver or MacGruber? Too many times in the nearly 20 years of working with associations, advocacy groups, and other member-based associations, I have seen MacGruber-ish tendencies derail an organization’s agenda, near-term goals, and best-laid plans. Hand-writing over budget. Squabbling over message. Letting the proverbial perfect get in the way of the simply good enough. While the clock was ticking, they were frozen by indecisiveness and indecision…and the bomb exploded. There are some simple tips to help your association overcome its MacGruber tendencies and be the MacGyver your members deserve.
When it comes to utilizing Web metrics for an association, advocacy group, or other member-based organization, the available options and interpretations can be confusing, intimidating, and downright overwhelming. Don’t be intimated…or fooled. Your association Web metrics matter.